
The future that your legacy deserves
We aim to buy, nurture and grow a profitable business - using our background in commercial success, tech and AI
Our mission
Acquire.
Nurture.
Grow.
Backed by 20+ investors, we are two former tech-founders and leaders at Spotify, McKinsey and P&G seeking to acquire a single business with great opportunities.
For those who want their company to continue flourishing and evolving under new ownership, Endurion Capital might be for you!
We are not your typical investor.
We are your legacy's future CEOs.
Having built companies and offerings from 0 to 1, we understand the significance of selling your business. At Endurion Capital, we honor your groundwork and aim to expand upon your accomplishments.
Unlike other investors, we acquire for the long term and step in as CEOs, ensuring your vision thrives! We will nurture and grow your customers, employees, and legacy with the same dedication and care you've done through the years.
To us, buying your business is more than just a transaction; it’s about continuing your passion and hard work, pushing it to new heights.

Why us

Dedication to further build on your success
Our mission is to step in as CEOs and continue growing your business for the long term, preserve your culture, and nurture both existing and future customers and employees. Your legacy's perseverance and success are our top priority!
Deep operating experience in tech
We are former entrepreneurs and leaders, with deep experience in cutting edge tech strategy, AI, sales, marketing and operational excellence, and have what it takes to take your business to the next level.
Flexible terms to meet your needs
Our approach is direct, fair, and adaptable. We respond quickly, offer fair prices, and tailor agreements to meet everyone's goals. Unlike other investors, we give you the freedom to transition out of the business without any obligation to remain involved.
Meet the Team
We’re tech founders, operators, advisors and specialists - fueled by the love of creation, innovation and collaboration. Our 16 years of partnership comes in a package of vast tech and management experience from founding our own B2B tech companies, and from leading roles at Spotify, McKinsey and P&G.

Partner
Tommy Högström
Tommy is a product visionary who led the development of innovative Data and ML driven software at Spotify in New York.
Prior to Spotify, he founded and built Applai, a successful AI and software company, securing clients like McDonald's, H&M, and Spotify. They delivered cutting-edge AI solutions focusing on optimizing both operational efficiencies and commercial success.
He also acts as advisor and speaker on the subject of AI driven business development for tech startups and large enterprises.
Oh, he is also slightly addicted to travel, tea and the keeping active!

Partner
Marcus Jörgensen
Marcus is a tech entrepreneur and corporate strategist. Before founding Endurion Capital, he was an Engagement Manager at McKinsey & Company, advising C-level executives on strategies and M&A for top-tier investors.
Prior to McKinsey, Marcus founded the VC-funded startup Earn'd it, helping clients like Coca-Cola, Colgate and Unilever harness consumer data for marketing. He also worked in marketing at Procter & Gamble on data-driven marketing.
Marcus holds an MBA with Distinction from both London Business School and MIT Sloan School of Management. Outside of his professional life, Marcus is an avid skiier, a dedicated traveller and loves the thrill of a captivating board game.
Backed by world class tech investors
We've been incredibly fortunate to assemble a stellar roster of investors, each uniquely positioned to support the acquisition and growth of the companies we invest in. Our team includes successful tech entrepreneurs who have built unicorns and achieved 10x growth in impressively short timeframes. Among our investors are those who have backed over 200 SMEs, mastering the art of securing sustainable, long-term growth through proven formulas for success.
With our combined experience in founding tech companies and leading large teams at top-tier organizations, we're genuinely excited about this journey. We're here to leverage our diverse backgrounds and shared passion for innovation to drive meaningful growth and make a lasting impact in the tech landscape.
Let’s Start a Conversation
If you would like to discuss a potential acquisition opportunity, please contact us via phone, email, or the form below. All discussions will be strictly confidential.
368 9th Ave
New York City, NY 10001
+1 (347) 225-7183
