The Endurion Team

Tommy is a tech innovator and strategic leader with a decade of experience in AI, software, and IT. His expertise spans from pioneering AI development at Spotify to founding and leading his own AI-focused advisory startup.

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Before co-founding Endurion Capital, Tommy was the driving force behind several key tech innovations as Product Lead at Spotify in New York. He spearheaded the development of cutting-edge software and data science products, impacting 500 million users and contributing to Spotify's profitability surge in 2023. Tommy's strategic vision included crafting multi-year product roadmaps and managing eight specialized tech teams to build solutions like a full-stack Metrics Monitoring Platform. This platform revolutionized data-driven decision-making and enhanced music recommendations, balancing user engagement with financial growth. He also developed machine learning forecasting tools that shaped Spotify's investment strategies, also reported to Wall Street.

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Before his Spotify tenure, Tommy was the founder and CEO of Applai, an AI software and advisory firm. Under his leadership, Applai grew into a profitable enterprise with a network of 40 machine learning and software engineering specialists. Tommy secured high-profile clients such as McDonald's, H&M, and Spotify, proving his knack for attracting top-tier clients. His notable achievements include developing an AI-powered recommendation engine that boosted SME retailer sales conversions by 25%. Applai's success culminated in its acquisition by Accigo, a Swedish tech management consultancy and Tommy's former employer.

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Tommy's journey also includes a stint as a tech management consultant at Accigo, where he led digital transformations for major enterprises. Tommy also serves as an advisor for various tech startups leading enterprise boards on AI-driven customer excellence.

An uncommon blend, Marcus is an experienced tech entrepreneur and corporate strategist. He has thrived in high-speed startups, perfected his strategic skills at McKinsey, and learned large-scale processes at P&G.

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Before Endurion Capital, Marcus was an Engagement Manager at McKinsey & Company and a core member of their Private Equity and Principal Investor (PEPI) practice. In this role, Marcus crafted strategies for investment firms and traditional businesses. He led a team to design the entire strategy for a new $300mn VC fund and assisted a family office with over $1bn in assets in identifying automation investment themes. He created a digital M&A playbook for a large-cap private equity firm and led the 5-year strategy design for a B2B services company with +$500m revenues. In addition, he led numerous M&A and market assessment projects across diverse sectors, including technology (e.g., software, e-commerce, data centers), B2B services, GreenTech, and industrials.

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Before joining McKinsey, Marcus gained valuable experience as a tech entrepreneur and Brand Manager at P&G. At P&G, he led successful data-driven marketing initiatives and managed a multi-million marketing budget for Pampers, driving significant value creation. As co-founder and deputy-CEO of Earn'd it, a VC-funded tech startup with 10 employees, Marcus oversaw the company's product, tech, and marketing team to enable clients such as Coca-Cola, Unilever, and Nestlé.

 

Academically, Marcus holds an MBA with Distinction from London Business School and M.I.T. Sloan School of Management.

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Outside of work, Marcus enjoys traveling, skiing, exploring new cuisines, and playing strategic board games.

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